Sales & Marketing
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Achieving Top Search Engine Positions
| | Learn how to achieve top search engine positioning in this highly-interactive, six-week course. Discover how search engines work and how important events have shaped the entire Search Engine Optimization (SEO) industry. Learn which search engines are used the most frequently, and which ones you must absolutely get your site listed in. Master important HTML tags and understand how to use them effectively and ethically. Explore exciting and free online tools that can help you choose the most popular keywords related to the topic of your Web site. Domain, folder, and file naming conventions are discussed along with content layout and its effect on search engine positions. The entire SEO cycle is covered in detail, from primary keyword selection through the post-submission analysis. By the end of this course, you will have the knowledge and the know-how to achieve top search engine positions!
| | REQUIREMENTS:Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader). Completion of the 'Creating Web Pages' course or equivalent HTML experience, and a computer of any type.
| | Length:Six weeks
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Business and Marketing Writing
| Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.
Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!
Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics.
Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.
| | REQUIREMENTS:Internet access, e-mail, and the Microsoft Internet Explorer or Mozilla Firefox Web browser.
| | Length:Six weeks
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Designing Effective Websites
| These days, creating a Web site is so easy almost anyone can do it. But with all the competition on the Web, creating a site that's effective is more challenging than ever. To do that, you need to employ good design principles. Regardless of your current skills or level of knowledge, in this course you'll master the basics of Web design and learn how to build sites that are better and more effective. Get ready to take your Web design skills to the next level!
We'll examine the tension between form and function, explore the six major states of the Web site development process, and learn the basics of user-centered design. We'll also review the five basic steps to organizing information, find out how site design themes can be used for information delivery, and review Web page design considerations. Along the way, we'll talk about effective type and graphics and explore the idea of Web 2.0.
This course is a must for Web designers, giving the tips and tools that will help them establish a solid career.
| | REQUIREMENTS:Completion of "Creating Web Pages" (or equivalent HTML or Web authoring tool experience). Any type of computer, Internet access, e-mail, and Web browser, such as Internet Explorer, Safari, or Firefox. Optional: An Imaging program, such as Photoshop or Paint Shop Pro (any version), and a Web page authoring tool, such as Macromedia Dreamweaver, Microsoft Expression Web.
| | Length:Six weeks
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Effective Business Writing
| | Do you have a nagging suspicion that a small improvement in your writing skills might also improve your career prospects? Don't let small gaps in your business writing skills prevent you from reaching your full potential! It doesn't matter whether you're a clerical worker, an engineer, or an executive. If you communicate with others in writing, you need this course to help you identify and eliminate problem areas. By the end of this course, you'll know the secret to developing powerful written documents that immediately draw readers in and keep them motivated to continue until your very last, well-chosen word.
| | REQUIREMENTS:Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader).
| | Length:Six weeks
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Effective Selling
| | The goal of Effective Selling is not to teach you how to make a sale today, but to help you discover how you can easily convert a potential customer into a long term asset. Effective Selling will help you lay the groundwork for repeat business and your future success. In sales, there are no quick fixes. However, with the knowledge, planning skills, communication techniques, and the understanding of human nature that you will gain from this course, your sales will grow as if by magic.
| | REQUIREMENTS:Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader).
| | Length:Six weeks
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Help for the Helpdesk
| Become a customer helpdesk guru! In this course, you’ll learn how to handle any customer issue quickly and effectively.
You’ll start by mastering simple tricks for dealing with all types of customers—from those angry and abusive callers to the nice-but-clueless folks. After that, you’ll explore the uses of helpdesk software and find out how to track issues efficiently and build a database of solutions.
Next, you’ll take your helpdesk support skills to a higher level by discovering how to resolve the trickiest issues through smart detective work. You’ll learn how to spot vital clues that pinpoint the source of a problem, and how to use a variety of resources to find solutions. In addition, you’ll get tips on building a network of colleagues who can come to the rescue when hard-to-solve problems arise. And finally, you’ll learn when it’s the right time to refer an issue to your helpdesk management team.
Packed with real-life examples and interactive activities, this course will give you all the tools you need to be a helpdesk pro. Whether your job is high-tech, low-tech, or no-tech, you’ll gain skills that will empower you to provide award-winning customer service!
| | REQUIREMENTS:Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader).
| | Length:Six weeks
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Intermediate Microsoft Access 2010
| Do you have experience building Microsoft Access 2010 databases, but want to take your skills to the next level? In this course, you'll build an entire database project from scratch. By the time you've completed the course, you'll have a fully functional database that tracks customer and order information.
You'll start by learning how to create your new database by importing information from Excel spreadsheets into tables. Using action queries, you'll add and update key fields that allow you to build relationships among the tables. Then you'll master the steps for building complex yet easy-to-use forms to manage table data.
The course offers you tips and techniques for optimizing your database, including ways to build crosstab and summary queries so you can access information quickly and easily. You'll also learn about outer table joins that can make you queries more effective.
Once you've built your database, you'll examine how to build reports using conditional formatting to highlight key data points, and explore Visual Basic, a powerful programming language that allows you to automate simple and complex tasks. Finally, you'll put the finishing touches on your database as you build a navigation form to make it easy for your users to find what they need.
| | REQUIREMENTS:Microsoft Access 2010 (software must be installed and fully operational before the course begins); Microsoft Windows XP, Vista, Windows 7; Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader). This course is not suitable for Macintosh users. A basic understanding of Microsoft Access objects and their use or completion of Introduction to Microsoft Access 2010 course is required.
| | Length:Six weeks
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Intermediate Microsoft Access 2003
| Learn how to create real-world business databases using Microsoft Access 2003. In this six-week online course, you'll see how to design the tables that most businesses need to manage customers, products, orders, receipts, invoices, and mailing labels. Avoid the common pitfalls of poor table design, which leads to endless frustration trying to get things to work.
You'll pick up many tools and techniques for designing professional-looking forms that make data entry quick and easy. You'll also learn how to create forms that automatically do much of the work for you, such as calculating totals and applying sales tax. You'll create reports to print mailing labels, invoices, and receipts for orders. And you'll see how to make the finished product easy to use with simple one-click access to all the main features of the database.
| | REQUIREMENTS:Microsoft Windows XP or 2000; Microsoft Access 2003 or Microsoft Office Professional Edition 2003 (please be sure to install this software on your computer before the course begins); completion of Introduction to Microsoft Access 2003 (or equivalent experience creating basic tables, queries, forms, and reports); Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader). This course is not suitable for Macintosh users, nor for users of any of the 2007 versions of Microsoft Access.
| | Length:Six weeks
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Interpersonal Communication
| Communicating successfully depends on effective use of communication strategies and behaviors.
Words, facial and body movements, tone of voice, even clothing and situation, all form an intricate symbol system that must be quickly translated by those who want to communicate.
It has been said that there is no communication unless a mutual sharing of meaning takes place. It has also been said that one cannot NOT communicate. These two ideas seem to oppose one another, but they are two sides of the same coin. A smile can have many meanings. And so can silence.
This course will show you how to manage the conscious and unconscious codes of meaning we send to each other and to respond with appropriate codes in turn.
This course explains and explores concepts of verbal and nonverbal expression including personal style, listening, relationship dynamics, self-esteem, conflict management, and cultural and gender communication differences.
Examples, graphics, and theoretical models help clarify communication topics and simplify the process for effective communication in family, personal, and professional situations.
Communicating is necessary. Knowing how to do it well is personally satisfying and professionally wise.
| REQUIREMENTS:Internet access, e-mail, and the Microsoft Internet Explorer or Mozilla Firefox Web browser.
| | Length:Six weeks
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Introduction to Microsoft Access 2003
| | Learn how to use Microsoft's powerful and award-winning database to store, locate, and print just about any type of important information. In this six-week online workshop, you'll learn how to create tables, relationships, custom data entry forms, queries, reports, mailing labels, and macros. You'll also learn how to merge the data in your Access tables with Microsoft Word form letters.
| REQUIREMENTS:Microsoft Windows XP or 2000, Microsoft Access 2003 or Microsoft Office Professional Edition 2003 (please be sure to install this software on your computer before the course begins), Internet access, e-mail, and the Microsoft Internet Explorer or Mozilla Firefox Web browser.
Note: Microsoft Word 2003 or Microsoft Office Professional Edition 2003 will also be required for Lesson 12.
This course is not suitable for Macintosh users, nor for users of any of the 2007 versions of MIcrosoft Access.
*Unfortunately if you have the 2010 version of Microsoft Office, it won’t work with Office 2003 or Office 2007. Also, we won’t be able to support you in the discussion area at this time. The good news is, the 2010 courses are coming soon!
| | Length:Six weeks
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Introduction to Microsoft Access 2007
| | Learn how Microsoft's powerful and award-winning database can help you manage, store, search, analyze, and display important information you've collected about your business, home, community, or any other entity. In this practical and project oriented hands-on workshop, you'll learn how to create tables filled with fields and records. You'll build relationships between the tables to eliminate redundancies and slash data entry time. You'll discover how to achieve huge reductions in data entry errors by setting default values, creating validation rules, and building input masks. You'll find out how to make your database more user-friendly with custom data entry forms, smart lists, and other sophisticated controls. You'll learn how to retrieve exactly what you need from your database with powerful queries and reports, and you'll even start automating routine tasks with labor-saving macros.
| REQUIREMENTS:Microsoft Windows Vista or XP, Microsoft Access 2007 or Microsoft Office Professional 2007 (please be sure to install this software on your computer before the course begins), Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader).
Note: This course is not suitable for Macintosh users, nor for users of any of older versions of Microsoft Access.
*Unfortunately if you have the 2010 version of Microsoft Office, it won’t work with Office 2003 or Office 2007. Also, we won’t be able to support you in the discussion area at this time. The good news is, the 2010 courses are coming soon!
| | Length:Six weeks
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Introduction to Microsoft Access 2010
| Take control over your data! Whether you're a novice or an experienced database user, this course will show you how to harness the full power of Microsoft Access 2010.
In these practical and project-oriented lessons, you'll learn how to use this award-winning MS Office software to create and customize tables. You'll build relationships between your tables to eliminate redundancies and slash data entry time. And you'll discover how to achieve huge reductions in data entry errors by setting default values, creating validation rules, and building input masks.
In addition, you'll find out how to make your database more user-friendly with custom data entry forms, smart lists, and other sophisticated controls. You'll learn how to retrieve exactly what you need from your database with powerful queries and reports, and you'll even start automating routine tasks with labor-saving macros.
By the time you've finished this course, you'll know how to create an effective database for any information you need to store, document, and manage—at home or on the job.
| | REQUIREMENTS:Microsoft Access 2010, (software must be installed and fully operational before the course begins); Windows XP, Windows Vista, or Windows 7; Internet access, email, the Microsoft Internet Explorer or Mozilla Firefox Web browser, , and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader).
| | Length:Six weeks
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Introduction to Microsoft PowerPoint 2003
| Easy to learn and fun to use, PowerPoint 2003 sets the standard by which all other presentation programs are measured.
In this highly interactive hands-on class, you'll learn how to create dazzling multimedia presentations for just about any audience. You'll be able to create and display slides filled with formatted text, video, audio, animation, special effects, charts, outlines, video clips, images, and links to the Web.
You'll learn how to work with task panes and the clip organizer, and how to access the Design Gallery Live and Template Gallery Web sites to download clip art and templates for your presentations. You'll even be able to save your presentations in HTML so they can be shared with others over the Web.
You'll also learn how to use some of the exciting new features exclusive to PowerPoint 2003, including the new PowerPoint Viewer, the Package-for-CD feature, and the Reference task pane.
Your instructor will share with you her many years of teaching experience, providing you with valuable tips and keyboard shortcuts to use with PowerPoint 2003. She'll also take you on many field trips to useful Web sites that will help broaden your knowledge of PowerPoint.
| REQUIREMENTS:Microsoft Windows XP or 2000, Microsoft PowerPoint 2003 or Microsoft Office 2003 (Student and Teacher Edition, Standard Edition, Small Business Edition, or Professional Edition are all acceptable - please be sure to install this software on your computer before the course begins), Internet access, e-mail, and the Microsoft Internet Explorer or Mozilla Firefox Web browser. This course is not suitable for Macintosh users, nor for users of any of the 2007 versions of Microsoft PowerPoint.
Microsoft PowerPoint 2002 users will be supported in the discussion area.
| | Length:Six weeks
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Introduction to Microsoft PowerPoint 2007
| Learn how to use Microsoft PowerPoint 2007-- the best presentation program on the market today. This version of PowerPoint is very different from previous versions because of its new interface in which a Ribbon replaces the menu bar and toolbars.
You'll find out how to create dazzling slide presentations consisting of slides that contain text, objects, animation, slide transitions, sounds, charts, outlines, media clips, clip art, and hyperlinks. You'll learn how to work with the new PowerPoint Ribbon, task panes, the clip organizer, and how to access Microsoft's Web site to download clip art and templates for your presentations. You'll see how to make global changes to your slides with the Slide Master. Finally, you'll discover how to save your presentations so you can share them online or copy them onto CDs.
The instructor will share valuable tips and keyboard shortcuts that you'll use all the time with PowerPoint 2007. She'll also provide you with many links to Web sites to broaden your knowledge of PowerPoint even further.
| REQUIREMENTS:Microsoft Windows Vista or XP, Microsoft PowerPoint 2007 or Microsoft Office Professional 2007 (please be sure to install this software on your computer before the course begins), Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader).
Note: This course is not suitable for Macintosh users, nor for users of any older versions of Microsoft PowerPoint.
| | Length:Six weeks
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Introduction to Microsoft PowerPoint 2010
| Take your PowerPoint presentations from “so-so” to sensational! In these lessons, you’ll learn how to use Microsoft PowerPoint 2010 to create professional-quality slide presentations that grab and hold your audience’s attention from start to finish.
First, you’ll explore the latest features of PowerPoint, from the all-new File menu to the Backstage View. After that, you’ll find out how to create dazzling presentations formatted with themes and a variety of slide layouts. You’ll embellish your slides with text, objects, SmartArt, multimedia, animation, sound, charts, clip art, and hyperlinks, and you’ll discover that global changes are a snap with the Slide Master.
In addition, you’ll find out how to download an online image and insert it onto a slide. You’ll also discover how to edit clip art, images, WordArt, and shapes easily with the commands on the Ribbon. You’ll explore the printing interface in Backstage View, and find out how to view your presentations in the new Reading View.
And that’s just the start! You’ll also learn how to create a PowerPoint photo album with your digital pictures, and you’ll work with PowerPoint Web App—an online version of PowerPoint. Finally, you’ll add versatility to your PowerPoint skills as you learn to save presentations as PDF files and videos.
Whether you’re a beginner or an experienced user, these lessons will teach you how to turn simple slides into a polished and exciting presentation that will make your message memorable. If you want to take your PowerPoint skills to a higher level, this is the course for you!
| REQUIREMENTS:Microsoft Windows 7, Vista, or XP with Service Pack 3; Microsoft PowerPoint 2010 or Microsoft Office Professional 2010 (please be sure to install this software on your computer before the course begins), Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader). A free 60-day trial version of Office 2010 may be available at http://www2.buyoffice.microsoft.com/usa/?torb=4&WT.mc_id=ODC_ENUS_GenTry_Control.
Note: This course is not suitable for Macintosh users, nor for users of any older versions of Microsoft PowerPoint.
| | Length:Six weeks
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Introduction to Microsoft Publisher 2007
| In this hands-on, project-oriented class for beginners, you'll learn how to design, create, and publish a wide variety of stunning documents using Microsoft Publisher 2007—one of the most affordable and comprehensive desktop publishing packages available.
You'll find out how Publisher's built-in layouts and templates can help you quickly complete virtually any desktop publishing project. Then you'll see the many ways you can modify those templates in order to create impressive and truly original works of your own. You'll gain valuable experience in designing and publishing newsletters, brochures, and Web sites. If you're new to graphic design, you'll receive plenty of expert guidance in selecting and using images, colors, and layouts.
Discover how Microsoft Publisher can take you to levels of design expertise you never dreamed possible without any formal graphic design experience or training!
| REQUIREMENTS:Microsoft Windows Vista or XP, Microsoft Publisher 2007 or Microsoft Office 2007 (Small Business Edition or Professional Edition only. (Please be sure to install this software on your computer before the course begins.) Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader). This course is not suitable for Macintosh users. Artistic ability is not required, just a desire to be creative.
Note: Publisher 2003 is not covered in this course; however, because the 2003 version is similar to 2007, experienced users may use the 2003 version, provided they understand that the lessons will not match the version they're using.
| | Length:Six weeks
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Introduction to Microsoft Publisher 2010
| In this course, you'll learn to use Microsoft Publisher 2010 to create impressive publications. It's perfect for beginners who want to learn how to produce professional-quality newsletters, fliers, letterheads, and brochures.
You'll start by learning how to navigate the Publisher workspace using the ribbon, and how to access both local and online Publisher templates. Next, you'll find out how to create and manage text, pictures, graphics, and other elements, such as tables and shapes, and see how you can use these different components to create a variety of documents.
As the course progresses, you'll learn about different kinds of publications Publisher can help you produce. You'll see how to create documents from scratch, but you'll also learn how to modify existing templates so you can create customized documents more easily. Finally, you'll learn all about printing your publications and how to share Publisher documents electronically.
Once you learn how to manage Publisher tools and features and how to design effective publications, you'll be able to create anything you might need. Introduction to Publisher 2010 is a course that will help you do just that!
| | REQUIREMENTS:Microsoft Windows Vista, XP or 7, Microsoft Publisher 2010. (Please be sure to install this software on your computer before the course begins.) Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader). This course is not suitable for Macintosh users. Artistic ability is not required, just a desire to be creative.
| | Length:Six weeks
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Keys to Effective Communication
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If you often find yourself at a loss for words or lack confidence in your communication abilities, you'll appreciate this course. With the help of a patient instructor and a supportive community of your fellow students, you'll work step by step through the process of becoming a great conversationalist. You'll learn to use communication to build rapport and create environments of trust, warmth, and respect. Become more confident, create a great first impression, get along well with others, and create more and better personal and professional relationships.
PMBOK® Guide, PMI®, PMP®, CAPM®, and the PMI R.E.P. logo are either marks or registered marks of the Project Management Institute, Inc.
ed2go is a global Registered Education Provider for the Project Management Institute (PMI). Registered Education Providers (R.E.P.s) offer programs and courses that are preapproved for professional development units through PMI and have been reviewed by a project management professional (PMP) to ensure that they meet PMI's expectations for professional development in project management.
This program/course is a good choice for those looking for project management experience and those aspiring to obtain a PMI credential. It's also an excellent choice for existing PMI credential holders looking for an approved activity for PMI's continuing certification PDUs. At the end of this course, you'll receive a certificate indicating your completion of PDUs equal to the number of hours of this course through ed2go, R.E.P. #3213. Please visit http://www.pmi.org to learn more about PMI's credentials and how they may fit into your continuing education plans.
| REQUIREMENTS:Internet access, e-mail, and the Microsoft Internet Explorer or Mozilla Firefox Web browser.
| | Length:Six weeks
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Leadership
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Leadership skills can help you gain the respect and admiration of others, while also allowing you to enjoy success in your career and more control over your destiny. Contrary to popular belief, leadership skills can be learned and developed. Even if you don't hold a leadership position, this course will teach you how to use the principles of great leaders to achieve success in almost every aspect of your daily life.
PMBOK® Guide, PMI®, PMP®, CAPM®, and the PMI R.E.P. logo are either marks or registered marks of the Project Management Institute, Inc.
ed2go is a global Registered Education Provider for the Project Management Institute (PMI). Registered Education Providers (R.E.P.s) offer programs and courses that are preapproved for professional development units through PMI and have been reviewed by a project management professional (PMP) to ensure that they meet PMI's expectations for professional development in project management.
This program/course is a good choice for those looking for project management experience and those aspiring to obtain a PMI credential. It's also an excellent choice for existing PMI credential holders looking for an approved activity for PMI's continuing certification PDUs. At the end of this course, you'll receive a certificate indicating your completion of PDUs equal to the number of hours of this course through ed2go, R.E.P. #3213. Please visit http://www.pmi.org to learn more about PMI's credentials and how they may fit into your continuing education plans.
| | REQUIREMENTS:Internet access, e-mail, and and the Microsoft Internet Explorer or Mozilla Firefox Web browser.
| | Length:Six weeks
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Marketing Your Business on the Internet
| Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You’ll learn how search engine optimization (SEO) works and how to track your site’s performance using Web analytics. You'll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you’ll learn how to keep your visitors coming back again and again!
Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.
| | REQUIREMENTS: Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader).
Completion of Richard Blum's Designing Effective Websites online course (or equivalent experience) and Craig Power's Creating Web Pages online course (or equivalent experience) is helpful but not required.
| | Length:Six weeks
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Mastering Public Speaking
| You can become an effective public speaker! In this fun and hands-on course, you'll find out how to talk confidently and persuasively to both large audiences and small groups. You'll learn how to plan and deliver your presentations skillfully and how to manage one of the most common public speaking barriers—fear.
As you build your skills step-by-step, you'll find out how to present a short or long speech, how to handle questions and manage conflict in meetings, and even how to shine in a job interview. You'll get tips for training your voice and learn how to use both verbal and nonverbal communication effectively.
By the time you finish this course, you'll have an entire set of skills you can use on the job, in social settings, and in any other situation where you need to communicate with ease and authority. Along the way, you'll explore many real-world examples and have lots of opportunities to practice your new skills.
| | REQUIREMENTS:Internet access, email, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader).
| | Length:Six weeks
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Professional Sales Skills
| | Today, there are no shortages of opportunities for skilled salespeople. In good times or bad, companies never stop looking for sales representatives that can help them meet their financial goals. If you've always dreamed of becoming successful in sales, this course is exactly what you need. You'll learn how to turn prospects into buyers, how to provide proper customer service, how to develop a sales plan, and more!
| | REQUIREMENTS:Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader).
| | Length:Six weeks
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Small Business Marketing on a Shoestring
| When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.
As you build your own customized marketing plan step-by-step, you'll discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. In addition, you'll find out how to generate the referrals that are crucial to your company's success. You'll get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free!
With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours.
Whether you’re new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you’ll have a personalized plan of action for increasing your sales—all on a shoestring budget.
| | REQUIREMENTS: Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking “Get Adobe Flash Player” and “Get Adobe Reader”).
| | Length:Six weeks
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